Client :   Ministry of Municipal and Rural Affairs – Jazan Municipality
Location:  Jazan, Saudi Arabia

Situated along the North Corniche in Jazan City, Prince Sultan Culture Center is one of the modern architectural masterpieces in Saudi Arabia’s south province. The Center is a state-of-the-art multipurpose facility that hosts events that showcase the region’s culture, and it is also a venue for national and international conferences.

The Center comprises a 2,000 seat Auditorium, Main Majlis, Banquet Hall and Kitchen. Outside, there is a amphitheater and gymnasium. Saudi Media Systems implemented project as a turnkey fit-out of the Center, including interior décor, acoustic finishes, furniture and low current systems. The total project value is SR 28 million.

Conference Auditorium

As part of Vision 2030, Jazan municipality requested that the Auditorium be designed with a modern flair and with AV systems that support live entertainment, seminars, graduation celebrations, international conferences and tourism events.

The stage features a curved panoramic 4K LED wall for videos, background graphics and conference presentations.  Program sound features line array speakers that are concealed in the acoustic walls, in addition to side surround and under balcony speakers. All video systems are HD+ and include PTZ and ENG cameras, vision mixer,  video conference and web-streaming.  VIP seats include translation and discussion systems.

Main Majlis

The 100-person Majlis features traditional Arabic design motifs that are seen in the furniture, curtains, custom carpet and chandeliers.
An adjacent Press Room supports TV and radio broadcast.

Outdoor Ampitheater

The 3,000-seat open-air amphitheater

AV System:
One of the biggest installation screen with 11×6 meter using AVeen 4K LED videowall that able to handle many AV sources such as videoconference, presentation, cameras feeds and live feeds through the 4K matrix switcher and videowall processors, those processors are routing the AV signal from the control room which located at the back of the auditorium using Cat6-A cables transmitters/receivers.

Audio System:
Saudi Media Systems use Bose professional Audio speakers to guarantee the quality of sound by using speakers Array which able to distribute the sound to all auditorium area, this design based on a professional acoustic study done by Saudi Media Systems and certified by Bose professional.

Control System:
One of the main advantage of using Crestron control system is that capability of integration with Video, Audio, Curtains, Lighting and any other required systems by using the touch panels and iPad devices.
Control system able to customize any required video source to display, audio source to play, lighting effect for the stage light, fixture light and strip wall lights.

2000x Seats:
Aresline was selected to this project as high standard fire retardant seats with all comfortability required to all audience. 2 type of seats installed to that auditorium as VIP white seats for first two rows and remaining seats as standard red seats.


Video System CRESTRON
Audio System BOSE
Control System CRESTRON
Video wall  AVEEN
Camera System PANASONIC
Video streaming DATA-VIDEO
Auditorium Seating ARESLINE
Curtains DECIMA
Chandeliers KANDIL
Lightings SPEKTROM